Consider This
My husband is across the room writing about how Groupon may as well find a new business model once the media and public get through with them. I agree. No company is above an apology. A bigger problem would be Groupon and its ad agency believing they don't owe one.
But a bright spot appeared in my in-box today. One of my favorite eco-friendly sites, Fig+Sage, asked for opinions on improving its site. I found myself enjoying my old P.R. days as I shared my opinion. I love the content on Fig+Sage. If I need a non-toxic body lotion, it's one of the first places I go; but everyone can use an environmentally friendly face lift from time to time and I was happy to help.
This isn't a long diatribe about how companies should and should-not behave. We all know when someone is and isn't. I'll just say that it was refreshing, and reassuring, to be considered in the company's process. I think Groupon could use a dose of consideration. I'd even forgive them for the tasteless ads. I love to forgive. I figure it may come back in my favor one day. And like anyone, I want to be considered.
